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Starting a Beauty Business From Home

With hours to suit your lifestyle, the chance to be your own boss, and none of the costs of opening a salon, starting a beauty business from home really can be a win-win situation.

And it really couldn’t be easier. As long as you are confident in your ability and have the necessary equipment – not to mention the space – you’re ready to go.

Many who choose this route start off as a side business – offering small treatments to friends and family – before expanding to rented rooms in salons or establishing their own premises.

Others setting up a beauty business from home, however, treat it as exactly that – a business – creating designated ‘salon’ spaces in spare rooms or garages, creating branded marketing literature, and offering a menu of treatments.

Whether you are opting for the former, the latter, or something in the middle, we have some advice to ensure everything runs smoothly.

Do your homework

Most beauty treatments can be quite legally carried out without the need for any qualifications whatsoever.

But – and this is a big but – there is a lot of competition out there. If you are looking to run a professional business, you would be wise to complete a beauty course.

Not only will this give your customers confidence that you have the skills required but it will enable you to register as a beauty business with your local authority and obtain insurance to cover you in case anything should go wrong.

And – because beauty is more than just skin deep – a recognised beauty course will also cover other practical elements such as health and safety, customer aftercare, and how to recognise and cope with allergic reactions.

They can also offer guidance on setting up a beauty business from home. So, what are you waiting for?

Get the word out

You have the qualifications, you have the kit, and you’ve set up your business… Now what?

Customers won’t just magically come to you – you have to go out and get them. This is where marketing comes in.

You should get flyers, brochures, or treatment sheets printed to hand-deliver around your neighbourhood, and you really do need to establish an online presence.

For either – and both – it helps to have a good set of photos of your work and even your workspace.

Plus, customer engagement is crucial. Make sure you are listed online – many listing services, such as Google My Business, are free.

Remember to ask your customers to leave a review and to tell their friends and colleagues – after all, happy and satisfied customers are the best recommendation there is.

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