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Where The Trade Buys provide tips for making the most of offline social media, a channel overlooked by many when planning marketing campaigns.

Few companies can exist without social media
Here at Where The Trade Buys we rely on social media as a really important channel through which we can keep our large community of customers and fans informed. We use our social media channels as a very efficient way to keep you all informed of our latest product launches, blogs posts, special offers and general goings on.

Our audience counts on us to keep them informed via social media. It’s the same for many other companies and it’s probably the same for you.

But not all your customers are online
According to a 2018 report by the UK Office for National Statistics, ten percent of households in the UK do not have access to the Internet. There are a number of reasons for this. The most commonly stated ones are age, cost and lack of interest. But we should also remember that many of our customers choose not to be on social media platforms.

So how do you reach people like this?
Social media is just as important for these people

This may sound a crazy thing to say. After all, these people are not online. But let’s think about what happens on social media. On social media we talk, we share ideas, we sell and we exchange information. None of this is new: these are all things we used to do. We used to do all these activities offline – and we still should.

Offline social media is not just important for those who do not have internet access. The purchase that is made online from a mobile device has often been inspired elsewhere. Customers may have talked about what to purchase with their friends and colleagues. But many purchases have also been inspired by print. Their first point of information may well have been a flyer or a poster or a catalogue.

Understanding and accepting the importance of the offline world for many people has an important message for today’s companies.

Print is still vital for your customers
As we have just seen, you should not focus on the Internet and mobile for your marketing simply because most of your customers purchase through these channels. The information chain is far more complex than this. If you rely on e-communication you are missing out on a huge chunk of potential business.

Print should be one of your marketing channels. You should be investing in brochures, flyers and business cards. They are all an important part of educating your potential clients and turning them into customers.

Make print part of your offline social media. Go to events. Ask your customers for referrals. Talk to people. And give them print. It will remind them of you after they have met you. It will create the next part of the marketing journey.

Print is no longer hard to purchase
A few years ago you had to understand the technicalities of print. Your local printing company expected you to know how to specify your print. These days are over. Ordering online makes it very easy for you to purchase print. So make sure you embrace print as part of your offline social media strategy.

Try out print now

Visit our catalogue of online print products. You can price instantly. With many products we also provide online design templates: if you don’t have any artwork you can create your own within minutes. 

To make things even more attractive we give you 20% of the value of your first order (up to £100) with us. 

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Posted by: Where The Trade Buys


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