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Why print should be a key part of your election marketing campaign

For local authorities across the country, one of the most important days of the year is looming on the horizon – the local election.

It’s the time that can change the course of the future for towns and cities across the UK, which is why those who are campaigning to either win power or keep their positions need to make their voices heard.

It’s safe to say that we’ve been in a political firestorm of late, and national party politics inevitably filter down locally, so if you need to get to the electorate, the time to start getting those messages out is now. This is the golden hour, where politicians can campaign freely and highlight the issues worrying their residents.

This is why it is crucial to organise your marketing messaging early and ensure your voice can be heard loud and clear - and that your local constituents have all the information they need to make an informed decision.

The power of print in political advertising

The value of print should never be underestimated when it comes to electioneering. Research shows that print is a valuable asset when you want people to retain information or raise brand awareness, which is exactly what an election campaign is.

It also means that if you have a number of older people in your area who may not be quite so digital savvy, having something tangible that they can read at their leisure is much more likely to help you win their vote.

Election marketing tips for print campaigns

Print isn’t just a great way to drive those messages home – it’s also cost-effective, which is good news when you have to stick to the strict rules of expenditure.

Flyers and leaflets can be produced at a relatively low cost and are VAT exempt and if you can’t run to a graphic designer, at WTTB we have a free online design tool that can help you create eye-catching and highly professional-looking materials.

Of course, your print collateral must end up in the right hands – which is why we can also offer our door drop service, which means we can deliver your campaign materials to the right recipients. We can also organise a targeted direct mail campaign, where we can ensure your flyers/brochures/leaflets go directly to your electorate.

You may also want to consider banners or pop-ups which can be used as part of your campaign or placed in key locations to remind people of voting day and the reasons why they should participate.

Rock the vote with print

Whether it’s changing the minds of floating voters, re-engaging the once-loyal supporters or simply reminding your constituents of your achievements on their behalf, WTTB has a comprehensive election print collection on hand to help you do just that.

Get those campaign messages to the heart of where they will be the most effective – we believe that WTTB should win your vote every time.


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