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Father’s Day Marketing Ideas

It’s a great business opportunity: Father’s Day in the UK is coming up soon and, post-Covid, is a much-needed event to boost your business, products or services – large or small. Mother’s Day (always in March) is a huge and well-established event that traditionally triggers a welcome boom to businesses; everyone loves it … it’s a win/win for all involved.

Father’s Day always falls on the third Sunday in June, so get your skates on with your Father’s Day marketing plans!

How do you promote Father’s Day

Let us hit you with some top tips on how to fully benefit… simple posters around your store, shop, retail outlet or service area tell your customers directly that it’s Father’s Day soon and they need to think about gifts.

Spread the message in an easy cost effective and highly visible way with some well placed posters and flyers.

Marketing ideas for Father’s Day

Some tried and tested Father’s Day marketing ideas you can engage to your full advantage include preparing some social media posts ready to release in the days leading up to the day itself. In addition, high-quality flyers can strengthen your brand and highlight your Father’s Day offering, whether that be a special menu for restaurants/cafes, special offers within retail outlets, or treatment packages at a gents groomers.

Promotional ideas for Father’s Day

Popular Father’s Day marketing ideas include gift vouchers. These little slips of joy attract business instantly and are an easy choice for gift buyers. At WTTB we make customised vouchers (and you can design your own bearing your special business logo via our user-friendly Canva tool).

You could even invest in bespoke wrapping paper for your products and offer your clients the opportunity to have them wrapped and ready to deliver?

That kind of added value will make your customers feel valued and – more importantly – come back time and time again.

Of course, cards are a Father’s Day staple so make sure you don’t miss out on the opportunity to sell them to your customer base.

Offering a bespoke service can command a premium price – along with creating some very happy customers.

Top Tips for Small Businesses – On Father’s Day and All Year Through

Know your audience. Whether you own an Etsy shop and sell personalised jewellery or you run a small café, you must know your customer, what they want, what works (and what doesn’t) and how to engage with them and entice them to buy from you. Make sure you are speaking their language and promoting services and products you know they will love. Be sure to include compliment slips with your deliveries, they add a nice personal touch. You could also include vouchers for money off their next order – whether they shop with you online or in person. Personalised packaging for your products helps you brand to reach more people too, think cake boxes adorned with your own branding to get you noticed. When it comes to marketing, the little things go a long way, the key is in the detail.

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