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Grow Your Retail Business with Social Media

We’ve all been on social media platforms and seen ads for products that have led to an immediate impulse to buy.

It could be the shampoo that is going to transform your tufts into long, luscious locks, the face cream that makes 70-year-olds look 25, or that go-to kitchen gadget that will help you turn your beans on toast to Michelin star food.

There’s no better place for promoting impulse buying than social media – but it’s also equally important to create a robust retail strategy that will help you win customers.

Instagram, Twitter, or Facebook…

There are some incredible statistics about the power of social media when it comes to retail online.

A piece of recent research stated that a staggering 91% of people who followed a brand on social platforms went on to visit their website, of which 89% would buy something, and a further 85% would recommend them to family and friends.

Translate that back to your own business and you can see the potential.

Experts say that it’s very important not to put all of your eggs in one basket – which, in this case, means don’t just concentrate on one platform.

For example, while there’s obviously a huge value to Instagram retail marketing because of the visual nature of the platform, don’t sacrifice other channels. Look at Facebook content and some paid ads, consider Pinterest for business, and then cross-promote on Twitter – we know it’s time-consuming, but it’s an effort well spent.

Social media marketing for retail

If you’re not going to employ someone to do your social media marketing for you, it may be worth investing in a platform where you can programme all of your social media accounts at once.

You can then work on a day/week/month at a time and have your posts all ready to go – with the flexibility to add some new relevant content when necessary.

Make sure your social media isn’t a one-way street. If customers get in touch, then always respond, even if it’s a negative situation you need to defuse.

Look at ways that you can get them to engage by asking a question – “What do you think of our new xxx?”, “We’d wear this to the theatre – where would you wear this to?” Anything that makes your customer believe their opinion matters.

Keep an eye on new trends and see if there’s a way you can build that into your own posts. It all helps to promote you as the go-to brand!

Sources:
https://media.sproutsocial.com/uploads/2020/05/2020-Sprout-Social-Index-Deep-Dive.pdf

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