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How To Name Your Retail Business

Now, we don’t like to contradict Shakespeare, but there’s actually quite a lot in a name. A name is a huge deal in any retail business because it is what makes you memorable, recognisable, and engaging.

Finding the right name for your retail store – regardless of whether it’s online or bricks and mortar – is absolutely key.

You might decide on something that does what it says on the tin. Your name is Mrs Smith and you’re opening a sweet shop, so you’ve decided on Mrs Smith’s Sweet Shop. It’s a nice bit of alliteration, but perhaps it’s worth taking a moment to try and be a little more creative.

Again, we’re back to what you want to say. There’s nothing wrong with calling yourself Fair Price Dealer (look how well that kind of name has worked out for companies like Poundland) or Bargain Basement if that reflects what you’re offering and will resonate with your customer base.

But if you are keen to show some brand personality and you’re operating in a particular retail sector, then you need to find a name that will both fit and show your creativity at the same time.

Good retail shop names

If you’re really stumped, you could use a generator site to create a name for your retail business. They are usually extremely simple to use and offer an array of retail business name ideas.

People also have been known to name their businesses after their kids, their pets, or a favourite experience. This may work for you, but it might not necessarily work for your customers as they won’t understand the relevance.

Also, resist the temptation to choose something very similar to a successful competitor in the hope that customers will get confused and buy from you instead.

This may well happen initially, but you could land yourself in some legal hot water.

Before you make that final decision, just remember – keep it simple, keep it relevant, pick something meaningful, and pick something that can grow along with your business.

At the same time, make sure it’s available, it’s easy to spell, and it isn’t misleading – that should get you off to a flying start.

Once you’ve taken care of the nitty gritty that is naming your business, you can begin to think about getting that name on flyers, leaflets, and other advertorial products!


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