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How to design a logo for your business

Your logo is the face of your brand that will be conjured in the minds of consumers when they think about your brand. So where should you start when designing a logo?

Your logo is the face of your brand and also a visual cue that will be conjured in the minds of consumers when they think about your brand. It’s what will distinguish you from other competitors in your industry and will be the star of the show when it comes to signage and marketing materials. As a result, it should look professional, visually appealing but perhaps most importantly of all, it should embody your brand’s personality. So where should you start when designing a logo and what exactly is involved in creating your own? Let’s take a look at the logo design process from start to finish.

How to design a logo

Your logo will be embossed on your leaflets, business cards and website. It shows the world who you are and what you’re about. For this reason, there’s a lot resting on your logo design. We know that designing a logo from scratch can be daunting so we have put together a step by step guide to simplify the logo design process.

Consider your brand identity and business name

As we mentioned earlier, the design of your brand logo is a direct reflection of your brand’s core principles so the first step to designing a logo is to lock in what those brand values are. On a whiteboard, write your company name in the centre and brainstorm all of the words you associate with your brand. This is a great starting off point from which to create a showstopping logo. Note down what values distinguish you from your competitors and what values are important to you.If you haven’t already looked into creating a brand identity, you should!

Choose a colour combination or font

Once your mind mapping session is over and you have cemented your brand identity in your mind, the next step is to consider a colour theme, combination or font for your logo. Start with logo colours and fonts that you like and take into account the psychology associated with each one. So, what are the best colours for logos? Every colour carries with it positive and negative connotations, and this should be carefully considered before you commit.

Yellow, for example, is a colour that is strongly associated with sunshine and as a result, it is a positive shade that represents optimism and creativity. If you are using two or more colours in your logo, it is important to make sure these colours complement each other. The more colours you use, the more complex the design process will be. When choosing a colour, ask yourself what does this colour say about my brand? Does it say we are light-hearted and fun or trustworthy and safe? Lastly, consider using different shades of the same colour to create a knockout logo. This way you add interest and creativity without having to worry about mixing colours in a complementary fashion.

Fonts are a personal preference. There are multiple fonts for logos available but always prioritise legibility. Your logo may look sophisticated but it won’t be a recipe for success unless your consumers can read it.

Think about shapes and icons

Words can only describe your brand vibe to a certain extent so you might feel that an icon is a better way to convey it. Think of what you want to communicate to your target audience and think of a shape or an icon that embodies this. Using shapes and icons to create a brand logo is a clever way to get noticed but keep in mind that you don’t need an all singing, all dancing logo design to make an impact. You can keep it simple and still put your brand in the spotlight. Experiment with boxing your logo in or housing it in a circle to allow you to play with different gradients and colour schemes. Before you commit, imagine your design in its many locations. Would it look great on a business card or only on a storefront?

Research competitor logos

Researching competitors is an integral part of looking for design inspiration for your own logo. Doing this will give you a good indication of what you like and don’t like. Exploring competitor logos is encouraged as you can pick out elements that you like but it is important not to imitate a competitor logo and use the inspiration to create something that is completely unique to your brand.

Sketch it out

You’ve got your ideas. It’s time to get them down on paper. Sketching is a key part of designing a logo. Here you can enjoy complete creative freedom and create a rough sketch of your ideas. You can do this on paper,or you can use the computer, but this is your opportunity to create a few sketches that you can then go on to refine in later stages. You can add in some colour and play around with it before you review the end product.

Get creative with Canva

Once you have an idea of what you want your logo to look like, it’s time to bring your design to life. If you have a limited budget, you can use online tools such as Canva to gain access to a whole host of graphic design options. You can choose from a variety of logo design templates that make it easy to find one that complements your brand. From here you can experiment with colours and fonts in real time. Tools like Canva make it simple to create one logo or different versions of your logo with ease.

Hire a designer

Of course, if you have a substantial budget and limited time, you can have a logo designed for you by a specialist. If you aren’t sure that you can dedicate a huge portion of time to designing a logo or you are struggling with the creative side of the design process and want access to the best logo ideas, outsourcing it to a logo designer is a sensible option.

Ready to create a company logo for business cards, leaflets and other marketing materials? Follow our top tips and design a logo that is bespoke to you.


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