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How to make and design business cards

Business cards are a clever marketing tool to tell the world about your business. But how do you make and design them? Check out our tips online at WTTB.

If you are starting a new venture or re-branding your current company, high quality business cards are essential to your success. A business card isn’t just a way for potential customers to get in touch, it’s also a direct reflection of who you are as a business and for this reason, it is vital that you make a great first impression.

How to make a business card

At WTTB, we have made creating business cards as simple as possible. All you have to do is choose the type of business card that works for you, and download your design, or create it using templates through Canva!

A business card should be high quality, visually appealing and of course, practical. After all, it’s a call to action, a powerful marketing tool and a sales pitch all in one. So where do you start when creating a professional business card? In this blog post, we will cover the basics of creating a business card that complements your company’s personality and help you choose the right style, font, colour and printing technique to help your services get noticed for all the right reasons.

What are the different business card printing styles?

Before you even get down to the task of what to include on your business card, first you must explore the various printing styles available to you. Today, advanced printing techniques are more diverse and affordable than ever, giving you lots of choice when designing a business card. Spot UV printed business cards are made using one of the most common printing styles and provide a smooth texture and a glossy sheen to certain elements of your card design such as the logo. You can also choose from a range of printing styles including foil printing (which is great for highlighting accent text), silk printing (for a luxurious sleek finish) and triplex printing (a triple layered design) to name a few.

Some types of printing style will open the door for creativity and style, and some will limit you, so choose wisely. Die cutting, for example, allows you to experiment with shape and still print in bulk so you could swap a standard rectangular business card for one that has rounded edges for an approachable and friendly aesthetic. You can be as adventurous as you please with this printing technique. Lastly, gloss and matt options are available to help your card design stand out without being too wacky.

What is the best colour and font for business cards?

Of course, colour plays a key role in creating an on-brand, visually appealing business card. But where should you begin when choosing a colour scheme? First of all, your business card design should be consistent with your website and any other marketing materials you have, so if you use particular colours for your signage, online store or email campaigns, your business card design should follow suit. That being said, just because your company colours are blue or purple doesn’t mean you have no choice but to have a plain blue or purple business card. Use this as an accent colour against a neutral background and it will still complement your brand image perfectly.

Consider your brand personality and your target audience before confirming your colour choices and remember that colours conjure a strong emotional response, and this is something you can take full advantage of when designing your card’s colour theme. Is your brand fun and light-hearted and targets a younger audience? The best colour combinations would be bold and bright colours that reflect this. Perhaps your company is geared towards a more mature audience and specialises in IT products or tech services? Convey this by choosing muted colours and a traditional design. A black or white background works well for many businesses because of its luxurious and sophisticated connotations and here you can introduce any accent colours with ease. Another plus is that most logos and font colours look smart against a black or white background. Aim to limit your use of colour to three shades (a base colour, an accent colour and a neutral colour) and this should simplify the colour selection process significantly.

Once you know what information you want to be printed on your card, it is then time to consider how you want that information to look. In stark contrast to bold colour themes and swanky business card designs, the best font for business cards should be simple and easy to read. For this reason, we recommend using a font size of at least 8pts. You may want to vary the font size to emphasise certain details. Font style really comes down to a personal preference but like the colours you have chosen, your font should be on-brand. Would your business require a font that is clean and simple or elegant and modern? Aesthetics are important here but legibility above all should be prioritised as it really doesn’t matter how fancy your font is if none of your potential customers can read it.

What are unique ways for business cards to stand out?

A business card should be as unique as your business. When creating a dazzling business card design, you will want to make sure it stands out from the crowd while staying one hundred percent on-brand. There are many ways to give your business card design a little extra panache and with so many paper types and textures to choose from, it’s never been easier to create an original and memorable design.

One way to distinguish your business cards from others out there is to try a unique finishing technique like tripling the thickness for that extra boost of luxury. Another way to make sure your business cards get noticed is to make them magnetic. This is a subtle way of making sure your cards are always in your customer’s eye line such as on the fridge or the family notice board. Lastly, you can opt for a unique shape that will help your business stand out aesthetically and create a talking point such as a folded business card, a square business card or a card with rounded edges.

Designing unique business cards that are both on-brand, professional and memorable is a fun yet challenging process. Use our comprehensive guide to simplify the process of designing your own business card.

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