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How Do Tradespeople Find Work?

You’ve got all the necessary qualifications, a vehicle sporting your contact details, an eye-catching logo, a pile of business cards and flyers, and a bright, shiny toolkit – now all you need is a boatload of customers!

The good news is that no matter how tough times get, tradespeople are always in demand.

Making opportunities

It doesn’t matter if you’re a plumber, an electrician, a general contractor, or a DIY handyman – there’re always jobs that need doing.

There will always be unexpected opportunities because of the number of people who suddenly find themselves in an emergency situation – a pipe that’s burst or a boiler that has given up the ghost.

To win that kind of work, it’s important to ensure your presence is known so that when someone needs a tradesman, they remember that flyer you pushed through their door or the business card they were handed.

At the same time, however, it’s also worth being more strategic and looking at how you can actively seek out customers rather than sit around waiting for the phone to ring.

Time spent on marketing is time well spent, so go armed with all of your print collateral – think flyers, brochures, leaflets, etc. – and share them in your local area: at libraries, community centres, and local shops. Put them in places that people pass through in great numbers.

Making connections

It’s also worth finding out what developments are taking place in your immediate vicinity. Housing organisations and developers often subcontract work, so it’s worth flagging up with them what you do, your experience, and your qualifications.

Find out from your local council about any opportunities they have or whether they have a preferred suppliers list that you could get yourself added to.

Have a look at tendering and procurement sites – you can sign up for free, and you’ll be sent alerts about available contracts in the areas of interest to you.

It’s often the case that if you do get your foot in the door and prove reliable, it could be an endless stream of work, as you’re likely to be approached time and time again.

Look for maintenance contracts that you could manage. It could be with local hotels, pubs and bars, or even schools.

It’s always worth just asking the question – you don’t know where it might lead!

There are also a number of sites that you can sign up for, which have the added benefit of massive marketing budgets to make the public aware they exist.

While there is a cost to joining sites like Rated People or Checkatrade, they also have a strong vetting process in place to ensure that tradespeople are up to scratch.

It is also worth considering www.trustmark.org.uk, a non-profit, government-endorsed scheme where members pay a fee and have to sign up to a code of conduct, are subject to an inspection, and have their work quality checked by an expert.

These schemes give customers confidence, knowing there is a way to get recourse if something goes wrong, so it may be money well spent.

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