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UK Travel: Creating Safe Spaces For Beautiful Places

Madonna knew what she was talking about. “It's time for the good times, forget about the bad times, oh yeah... One day to come together to release the pressure, we need a holiday!”

And let’s face it, after the year or so we’ve all had, who doesn’t need a holiday? We can all be cautiously optimistic that this year we can get some kind of a proper break and even if that doesn’t mean we can travel abroad, it’s good news for the British travel industry.

Year of the staycation

2021 is undoubtedly the year of staycation and savvy operators who want to cash in on this boom time can do just that – as long as they think ahead and plan.

While rules might be relaxing, the truth is that social distancing is likely to be with us for a while yet, which is why it’s massively important that operators stick to the rules.

It doesn’t matter if you run a five star hotel, a bed and breakfast, a caravan park or a glamping site, guests will want to know that you’re taking your responsibilities seriously and that their safety and wellbeing is a priority.

Hospitality experts agree that communication is key and the best way to do convey messages is to have highly visible, tangible messaging around your site.

Beautiful places, safe spaces

Signage is extremely important – we’re still in an era where we need one way systems so that needs to be indicated to guests in a very clear and unmissable fashion.

Floor stickers, posters and banners are all great ways to highlight direction of travel and any other vital information you want to share in a quick and easy manner.

Congestion is definitely something to be avoided so again markers or stickers can be used as a constant reminder to guests about keeping a safe distance.

Well marked sanitisation stations are also a must and replace your existing menus with copies which can be disposed of once they’ve been used. This doesn’t need to cost you the earth – there are plenty of options for producing something that does the job but perhaps on a lower grade paper stock.

If you’re a resort such as a holiday camp or park, you may also want to look at new ways to convey the programme of activities to your guests.

Newspapers, flyers or leaflets which can be left for them not only share vital information but also gives you another outlet for a gentle reminder about your procedures.

And why not produce your very own postcards that they can send and share with friends and families who could be customers in the future?

Give them the opportunity to say “wish you were here” and who knows? They might be!


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