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Looking After Your Business

The Coronavirus outbreak will affect every industry — no business will be immune to its impact. However, given the rate that this crisis is evolving, implementing strategies will ensure your business can respond efficiently. Here, we share best practices to shield your business.

Establish remote working

As the coronavirus continues to spread, every organisation should encourage employees to work remotely. Communicate with colleagues efficiently using messaging platforms like Slack and conduct meetings via video-conferencing services like Zoom.

Seek business support

HM Government have set out a package of temporary, timely and targeted measures to support public services, people and businesses through this period of disruption caused by COVID-19. You can find out more information about the support availablehere.

Keep customers informed

Send email updates to your customers to assure them that you're doing everything you can to protect their health. Outline procedures put into place, current service capabilities and encourage customers to reach out should they have any questions.

Increase social media presence

Your customers are already on social media, however, they are likely to be checking more regularly for developments on the virus. Light-hearted, positive content will take people's thoughts off the panic whilst keeping your brand in their sight.

Shift your sales strategy

The pandemic has driven many businesses to adapt quickly to lessen disruption. Although demand has decreased in some sectors, it continues to grow in others, such as food delivery and wellness. These services rely heavily on advertising, meaning targeted door drops to customers at home make an extremely effective method of driving sales.

Utilise WTTB support

During this period, we want to play our part in supporting the industry. We've examined our most popular products and are extending supported prices to you with up to a 25% reduction. This covers promotional essentials including Flyers, Posters, Banners and more. We hope these arrangements will help you to secure orders and improve margins.

Support Pricing on Essentials

We're supporting businesses with up to a 25% reduction on Flyers, Leaflets, Posters, Stitched Books, Banners and more.

Use reinforcements

The government has stated up to 20% of the workforce could be off sick during the peak of an epidemic. Therefore it is essential for contingency plans to be put into place. Consider Where The Trade Buys as your reinforcements. We'll take the strain away from in house production, with precautions to prevent disruptions and dependable delivery partners.

Reduce expenses

In this period of uncertainty, reducing expenses is a practical precaution. Customers will be exercising caution or purchasing less. Consider offering shorter print runs with longer production times to reduce costs or unconventional sizes that will cut through the noise of door drops and deliver better results.

Get In Touch

It's important to recognise COVID-19 will only create short-term economic disruption. The government have implemented means to support people and businesses through this period of disruption. Where The Trade Buys wants to reassure you that we’re all in this together. As always our team are on hand to answer any questions or concerns you may have.