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Travel Agency Names: How to Pick a Travel Agency Name

So, you’ve decided that a travel business is right for you. Now it’s time to get the basics in place.

Of course, there’s nothing more basic – or more important – than deciding on what you’re going to call it.

Before you embark on a flight of fantasy, there’re a few important pointers you need to consider which can help you make an educated decision.

Are you specialising in certain destinations? Are you hitting a particular market such as high-end, luxury travel? Who are your customers?

Make a list of all of these questions – and anymore that you, your friends, your family, and your colleagues can think of – and then answer them all.

That should give you a good starting point – but don’t make any impulsive moves just yet.

Domains, Social Media, and the Competition

You’ve narrowed your travel agency name ideas down to a few possibilities. One of these is likely to be your name with ‘travel’ added on the end.

It’s as good an idea as any, but you need to make a few checks first. For example, you will need to register that as your domain name, so you’ll need to see if it is available. If it is, then buy it (it may also be worth looking at snapping up as well as .com).

Check out social media to see if anyone else has that name and again, if it’s free, then register it on all platforms.

If you’ve decided that you don’t want your own name but want something that evokes an exotic experience, then still go through the same process – see what’s available before you take the plunge.

Steer away from anything that sounds like one of the already existing operators – ‘EasyPeasy Jet Holidays’ or ‘Jet3 Holidays’ is not going to work and is likely to have those cash-rich companies come down on you like a ton of bricks.

Good Travel Agency Name Ideas

It’s hard to decide what makes a good name, and it needs to do a lot with not a lot! In the space of a few words, it really needs to inspire confidence, give people an indication of what you do, and not have any ambiguity about the way it can be read.

There are some classic, unintentional horrors out there – for example, we’re sure that the IT waste management company who named itself didn’t intend that at all.

It’s also worth checking to see how your name will look in print – on business cards, letterheads etc.

Once you’ve nailed that down, done your research, checked it's available, then you’re flying high… (sorry….)


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