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UK Travel: Staycation Holiday Souvenirs

The whole country is getting demob happy and while they may not be able to hop on a plane and travel abroad, there’s a very real opportunity that we can enjoy holidaying at home this year.

And that’s good news for artisan creators and crafters – with all of that money usually spent on straw donkeys or a battered sombrero – now looking for a home.

Holiday souvenirs are going to be very different in 2021 and that can open up a whole world of possibilities to anyone who is clever enough to snap up a market share.

Why not create your very own picture postcards, prints or gifts that holidaymakers can buy?

The added bonus is that they can order directly from you and send it straight to the recipient – no need to carry it home and have it gathering dust for months until they can finally meet up.

The right products for the right audience

A bit of research can help in helping you target your audience. Newquay in Cornwall and Tenby in Wales have already been earmarked as two destinations which are likely to be welcoming scores of visitors this summer.

Skegness, Bournemouth and Torquay also made it to the list – in fact, you probably can’t go wrong if you are able to create something which will evoke memories of a coastal visit.

Perhaps you could create a recipe book using favourite dishes from different areas? Or simply produce wrapping paper with a relevant theme? It just requires a bit of imagination.

There’s a real need for tangible items rather than something digital, which represents a real opportunity for clever creators.

One enterprising maker has created bespoke posters which feature a dozen or more images of favourite destinations so frustrated travellers can at least enjoy the memories of past adventures.

Come up with an idea and spring into action – there’s some great opportunities out there if you just take the plunge.


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